A new gym has opened in downtown Squamish and aims to get clients ready for any adventure, big or small.
“BeSTRONG really is about making people feel like they can say yes to any adventure and that's different for every person,” said Lisa Lethbridge, owner and head coach at beSTRONG Training which is located on Third Avenue across the street from PearlSpace.
For some, said Lethbridge, that might be keeping up with their kids on the ski hill or playground. And for others, it might be getting up and out of bed without experiencing pain.
“While we have the knowledge and capacity as a coaching team to allow people to crush whatever extreme goals they have, we are also very inclusive,” said Lethbridge.
Having just opened in December, the gym feels as if you’re walking into your own personalized gym, which is by design.
It has a variety of equipment available for use. Lethbridge said they limit the capacity inside, so clients can feel welcome and avoid one of the potentially intimidating aspects of larger gyms.
The two primary options that the gym offers are personal training, which is one-on-one with a coach, and hybrid training, which offers some coaching sessions and other customized, on-your-own training.
Currently, they offer a free consultation for anyone interested to discuss personal goals and conduct a movement assessment.
“What I've tried to bring is that intimate feeling of training with just a warm and welcoming space,” said Lethbridge.
With the new year upon us, fitness goals are often front of mind for many. Lethbridge stressed that to stick with the goals throughout the year, people need to find enjoyment, consistency and progress in their training.
“You really need to find a training program or an environment that you’re stoked about turning up to,” said Lethbridge. “That can be a setting like this where it is highly personalized, it can be a group class, but ultimately, what matters most is that you're excited by the prospect of going somewhere.”
With numerous coaches at the gym, Lethbridge said beSTRONG can help provide consistency and accountability so clients aren’t all on their own in managing their progress. She also said they have plans to start small group sessions on Saturdays in January and host seminars on a variety of topics.
“I’m really excited to be offering different community events next year,” she said.
Ultimately, beSTRONG is about offering stability, hoping to help people meet their goals and have fun and confidence while doing it.
“This is the every-person facility and we are very much about balance and moderation. I believe that you should be strong to do whatever you want to do. But I love cookies and going out and having fun,” Lethbridge said with a laugh. “Gym is important, but gym is not life.”
“I think that’s really what makes us stand out.”
For more information about beSTRONG Training, visit bestrongtraining.ca or keep up with them on social media.
New business openings are a regular beat for reporter Andrew Hughes. If you are a brand new business that would like to be considered for a story, write to [email protected].
