Sip & Savour is back this November and brings with it three weeks of food and drink specials from various hospitality venues across Squamish.
Held from Nov. 7 to 28, the event showcases special menus, multi-course meals, pairings and promotional prices designed to bring people back into restaurants and cafés during the quieter season.
“The goal behind Sip and Savour is to get people into restaurants and food and beverage outlets,” Tourism Squamish destination marketing and member engagement director Shawna Lang said.
“So what we like to do is get existing customers to try something new on the menu, or to go back [to their favourite places] more often, and then get new customers to try restaurants that they normally wouldn't try.
There are 19 venues taking part in this year's Sip & Savour event, some being returning favourites as well as the addition of a few new participants.
“The Broken Seal, Brackendale Art Gallery and Festal are new venues to join the list this year,” Lang said.
Returning businesses include Backcountry Brewing, Free Bird Table & Bar, Tacofino and Sunflower Bakery & Cafe.
The event, which has run for six years, will have a new ticketed feature which Tourism Squamish has encouraged venues to trial.
“We encourage our members to do ticketed events. So we have, for example, a ticketed event at Locavore, and they're doing a long table feature,” she said.
Lang told The Squamish Chief that the event allows restaurants to feature an item on their menu which might typically get overlooked.
“We've had success with restaurants featuring menu items that maybe need a little bit more love or attention, so [venues] can take the opportunity to feature something that people might not know they served at that restaurant,” she said.
November is traditionally known for being a quieter time for tourism in Squamish and along the Sea to Sky Corridor. Lang said she hopes the event will help to boost the hospitality industry before the winter season kicks in.
“We know for sure that locals participate in this as well, but we were looking to give another reason for people to stay a little bit longer in Squamish if they're visiting and to go into some of the local restaurants and cafes.
To see the list of participating venues and a full menu list, visit the Tourism Squamish website.
