Long before the existence of the big supermarket and department store chains, people bought locally and traded their wares and services with their neighbours. With the introduction of cross-border importation and widespread economies of scale, the large chains eventually took over and became mainstream.
I really appreciate the existence of small independent stores offering local products but I have witnessed too many of these stores fail since COVID, and whenever I see another empty building, it breaks my heart. However, it seems that farmers’ markets are gaining in popularity, being reminiscent of the shopping experience of yesteryear.
Local farmers’ markets offer a wealth of benefits beyond fresh food and locally made items. Unlike imported mass-produced grocery store items, local produce, meat, baking, eggs, preserves, soaps, etc., are often healthier, and cultivated with environmentally responsible practices. Most makers, bakers and growers who sell at farmers' markets have had to compete with mass-produced products for years, so they offer niche products of higher quality. Here’s why choosing farmers’ market items is one of the best decisions you can make for your health:
Higher nutritional value: Unlike supermarket fruits and vegetables, which are often picked early to withstand long-distance shipping, local produce is picked at peak ripeness so retains more vitamins, minerals, and antioxidants that support overall health.
None (or fewer) pesticides and harmful chemicals: Many farmers at local markets use organic or low-spray farming methods, meaning their produce contains none (or less) pesticides, herbicides, and synthetic fertilizers. Reducing exposure to these chemicals has been linked to a lower risk of chronic diseases, including cancer, hormonal imbalances, and neurological disorders. Local produce doesn’t contain preservatives and wax coatings, found on imported produce, that can interfere with digestion and health.
Richer in antioxidants and phytochemicals: Locally grown fruits and vegetables, especially heirloom varieties, tend to have higher concentrations of antioxidants and phytochemicals, which are natural compounds that help combat inflammation and oxidative stress, while lowering the risk of chronic diseases like heart disease and diabetes. Fresh seasonal food is more flavourful which encourages healthy eating of a balanced, whole, unprocessed diet. This leads to better weight management, improved digestion, and reduced risk of chronic illnesses.
Food safety and reduced contamination risks: Locally sourced food has fewer handling points, reducing the risk of bacterial contamination from sources like E. coli and salmonella, which are more present in large-scale mass processed industrial farms, supply chains and transportation systems. Small-scale meat farmers also tend to be more humane in the handling of their animals.
A sustainable and eco-friendly choice: Buying local and from farmers’ markets reduces reliance on food grown with synthetic chemicals, supports soil health, and lowers carbon emissions associated with long-haul transportation.
The social benefit: Farmers' markets are great places to catch up with those we haven’t seen in a while, or to do a weekly check in. Many markets support the social aspect with live music, coffee tables, events, draws, community involvement and other creative ways to connect with one’s community. Where else can you meet the producer of your groceries, ask questions, get an education and find out?
Something special: Most markets offer a wide variety of vendors making them potential one-stop shopping destinations. The quality of hand-made items is often superb so the market a great destination for Christmas shopping, to find that unique gift for someone special.
Buying Canadian matters more than ever: Supporting our local farmers, food producers, bakers and makers helps our local economies and ensures a long-term access to food and other products. With tariffs looming, imported food costs are going to increase drastically. With the threat of trade wars and economic tensions between Canada and the United States, the importance of buying Canadian has never been clearer. The trade disputes have exposed the vulnerabilities of relying too heavily on international markets and prove the need to strengthen our domestic economy. By choosing locally made products (there are apps that show whether a product is Canadian made) and supporting Canadian businesses, we can protect our industries, create jobs, and ensure a more stable future for all Canadians. Let’s stick together and ride this out.
The potential for a great experience at a farmers’ market keeps us coming back.
Please support local.
Claire Nielsen is a health coach, author, public speaker and founder of www.elixirforlife.ca. The information provided in the above article is for educational purposes only and is not a substitute for professional health and medical advice. Please consult a doctor, health-care provider or mental health practitioner if you're seeking medical advice, diagnoses and/or treatment.
