Many local Squamish businesses have pretty cool social media game—we have a young demographic and a lot of creative folks here, after all.
But the Squamish McDonald's crew stands out, especially on TikTok recently.
If you attended the recent McHappy Day, you likely saw some of the staff in real life, belting out karaoke and dancing.
One of their recent videos, posted to @mcds2s, has been viewed nearly 50,000 times. It doesn't hurt that the team is dancing to Taylor Swift's mega-hit, Shake It Off, but its popularity is also due to the creativity and happiness of the dancers, all local McDonald's employees.
Sheryll Cu told The Squamish Chief that the team started this TikTok account when the store reopened after extensive renovations in December.
They look for TikTok trends and try to use them to promote the store, upcoming promotions or special events.
"I just want to have shaking while we are having fun at work, right?" said Jan Leigh, adding that the viral video only took two takes to be post-ready, and hardly any editing.
Cu said that while the employees are very busy working most of the time, the team loves to sing and dance when they can.
"From a customer perspective, as well, when they see that people are constantly moving and that it's a fast-paced restaurant, [we are] using the TikTok videos not to only engage guests for new products and promotions that we have, but also to showcase that it is fun working here. No matter how hectic and busy it would be, our staff do enjoy working here."
Staff member Mea Amoranto added that it makes them all feel good to see comments from locals, who are proud to see their town and their McDonald's represented on the popular platform.
"This is the thing that we love to do. That's why it's never hard for the team to [translate] that happiness to the viewers. That's why I think the engagement is really high," she said.
They plan to do more videos as the summer ramps up.
'Squamish business beat' is a series that arose from feedback from locals who wanted to see more business-related news. To be considered for this series, please email [email protected].
@mcds2s Just like Taylor Swift says, 'Shake It Off'! 🎶 Grab our McShaker Fries 🍟 and shake up your taste buds with every bite! 😋✨ @mcdonald’s canada🇨🇦 ♬ original sound - mcds2s
